Email frustrations

I'm afraid today's post is about a pet peeve of mine but also a very important business tool, so bear with me.

We are in the 21st Century and technology is a daily part of our personal and business lives - whether we like it or not. Nearly all businesses use email as one of their communication tools with their customers, associates and suppliers and advertise this fact on marketing material, websites, business cards etc.

I belong to a networking group and am a member of the Leadership Team. I regularly send out communications to our members via email so that everyone receives the information. What frustrates me though is that a good number of these members don't even look at their emails - even though they advertise a personalised email address on their business cards!

The other annoyance I have is when I specifically ask for information, normally to the benefit of everyone and THEIR business, and I get a big fat zero response.

Well if they can't be bothered to check or respond to my emails, why should I refer business to them? After all, I am one of their potential customers and if they treat me this way, how are they going to treat a paying customer!

I was having a talk with another member of this group who has the same frustrations as me and he said that our members are supposed to be mature business people who are serious about their business. I question whether they are serious business owners as their behaviour and actions speak differently - why should I have confidence and trust in them to be the specialists they are supposed to be?

Please remember that customers can include people who don't actually spend money with you, but they know and refer your future customers!

What is your communication like with all your customers and suppliers? Now might be the perfect opportunity to review your processes and train your staff. To see how CKPA and a Virtual Assistant can help improve communications within your business, contact us now.

Until next time,

Emma Walker
CKPA Office Solutions