What is a Blog?
A Blog is an online diary detailing an Authors thoughts and ideas. Used effectively, a Blog can help businesses reach their customers, target market and industry.
Why should I use a Blog?
Blogs are fast becoming a ‘must have’ addition to a businesses’ marketing and PR activities.
Used in conjunction with a website, newsletter and other media, a Blog can become another means to stay in touch with your target market – therefore increasing the chance of them saying ‘yes’!
I don’t have the time, how can I still utilise this tool?
To ensure that your Blog is successful, you need to make posts on a regular basis. If you can’t do this, then delegate to someone within your company or outsource to a Virtual Assistant.
Resources
Below are the top 3 software available for writing Blogs. However, technology changes daily so have a look at what is around!
Blogger – free facility and software which is extremely easy to use
Wordpress – open source but some programming skills would be an advantage
Typepad – small monthly cost involved
To learn more about Blogs and how it can help your business, contact us now.
Until next time,
Emma Walker
CKPA Office Solutions
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