Do you know who is on your contacts database?

Your contacts database is one of the most valuable assets any business has regardless of what product or service you provide.

Why is your database so valuable?
Simple really, it is the means to communicate with your customers and associates about your products / services enabling your business to operate.

However, you need to ensure that your data is accurate and here are some ideas for you:

• Schedule time on a regular basis to update your database
• Don't throw away someone's business card thinking they won't be of any benefit to you, you can't see into the future and they could be the perfect referral source
• Categorise your contacts for easy filtering (clients, associates, suppliers etc)
• Include as much information as possible as you can only remember so much
• But most importantly, use your database (send out newsletters, emails, letters)

If you don't have time to maintain your database, then I suggest you either find the time or delegate the task.

To see how CKPA and a Virtual Assistant could help your business by maintaining your database and much more, contact us now.

Until next time,

Emma Walker
CKPA Office Solutions