Have you wished your Virtual Assistant a Happy International Virtual Assistants Day?
For those of you that haven't engaged the services of a Virtual Assistant (or VA), then why not contact me to find out how you could gain an extra 3 months each year to focus on doing what you do best.
To all the VA's out there, enjoy our day as we all deserve it!
Until next time,
Emma Walker
CKPA Office Solutions
18 May 2007
10 May 2007
Blogs: 17 Mistakes professionals make with their blogs
I came across this article and thought it would benefit readers to take the time to look at their own blogs to see if they are guilty of any of these mistakes – I know I am and I will be rectifying those soon!
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
Make no mistake, blogs are a great tool for building community, interacting with potential clients and marketing your services. And, it’s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership.
We’ve discovered several common mistakes professionals make with their blogs. Mostly, they aren’t using some of the features available to them with their blogging software, because it hasn’t been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don’t really need to know. But they do if they want results from their business blog.
Here’s a list of what we found on a recent trip around the professional business blogosphere:
Content
1. Not posting frequently enough (recommended 2 – 3 times a week).
2. Content is not focused and the target audience is not clearly defined.
3. Posting articles that are too long, instead of using extended post features.
4. Not linking profusely (because the professional isn’t researching their field on the internet).
5. Poor spelling, bad grammar and typos.
Design
6. No name of author in tag line or on side bar.
7. No author photo.
8. No signature or name in the footer; no way to tell who wrote post on a multi author site.
9. No subscription form; no way to get blog updates through RSS or email.
10. No way for readers to leave comments and use trackbacks.
11. Too many categories or none at all.
12. No information about their business services and products.
13. Calendars for no reason at all (what is the point of those calendars anyway?)
Marketing
14. Blog isn’t submitted to blog directories.
15. Not pinging each time a new post is published.
16. Not using trackbacks referring or linking to other blogs.
17. No blogroll or list of favourite blogs or websites.
If you’re considering using a blog to build your business, optimise it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool – you've got to use it correctly to get positive results.
Here are a couple of suggestions
1. Get an ebook and take the time to learn about your blog software or hosting provider.
2. Hire a professional blog expert to coach you on how to rev up your blog.
Patsi Krakoff and Denise Wakeman are two blog experts who have teamed up to form The Blog Squad (http://www.fixmyblog.com). They provide advanced training and coaching for professionals who want to beef up their blog for marketing optimization. Each month a blog is selected as Blog of the Month and undergoes a rigorous makeover. At the end of the month, the blog must pass the Blog Squad Seal of Approval to be certified a success. Patsi and Denise also publish a popular blog at http://www.buildabetterblog.com
Until next time,
Emma Walker
CKPA Office Solutions
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
Make no mistake, blogs are a great tool for building community, interacting with potential clients and marketing your services. And, it’s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership.
We’ve discovered several common mistakes professionals make with their blogs. Mostly, they aren’t using some of the features available to them with their blogging software, because it hasn’t been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don’t really need to know. But they do if they want results from their business blog.
Here’s a list of what we found on a recent trip around the professional business blogosphere:
Content
1. Not posting frequently enough (recommended 2 – 3 times a week).
2. Content is not focused and the target audience is not clearly defined.
3. Posting articles that are too long, instead of using extended post features.
4. Not linking profusely (because the professional isn’t researching their field on the internet).
5. Poor spelling, bad grammar and typos.
Design
6. No name of author in tag line or on side bar.
7. No author photo.
8. No signature or name in the footer; no way to tell who wrote post on a multi author site.
9. No subscription form; no way to get blog updates through RSS or email.
10. No way for readers to leave comments and use trackbacks.
11. Too many categories or none at all.
12. No information about their business services and products.
13. Calendars for no reason at all (what is the point of those calendars anyway?)
Marketing
14. Blog isn’t submitted to blog directories.
15. Not pinging each time a new post is published.
16. Not using trackbacks referring or linking to other blogs.
17. No blogroll or list of favourite blogs or websites.
If you’re considering using a blog to build your business, optimise it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool – you've got to use it correctly to get positive results.
Here are a couple of suggestions
1. Get an ebook and take the time to learn about your blog software or hosting provider.
2. Hire a professional blog expert to coach you on how to rev up your blog.
Patsi Krakoff and Denise Wakeman are two blog experts who have teamed up to form The Blog Squad (http://www.fixmyblog.com). They provide advanced training and coaching for professionals who want to beef up their blog for marketing optimization. Each month a blog is selected as Blog of the Month and undergoes a rigorous makeover. At the end of the month, the blog must pass the Blog Squad Seal of Approval to be certified a success. Patsi and Denise also publish a popular blog at http://www.buildabetterblog.com
Until next time,
Emma Walker
CKPA Office Solutions
03 May 2007
How to make working from home enjoyable and productive
By Robert Warlow - Small Business Success
For many people the ultimate dream is to escape from the rat race and work from home. To some people who have achieved this dream it has turned into the ultimate nightmare!
With the everyday stresses of life, work and commuting, working from home can appear to be the way out, but it is not as easy and idyllic as it sounds. If you are seriously thinking about setting up in business on your own and working from home, what are the pitfalls and what can you do to avoid them?
Understanding your motivation
It can be too tempting to stay in bed for ‘a little longer’ when you are working at home. The need to get up and beat the early morning traffic or to be at your desk by 8.30am is missing when you only have a short walk to your new place of work.
If you are to be effective in your new work environment you have to find a motivator which is sufficiently strong enough to get you up and about and at your desk by your appointed time. To find out what your motivator is cast your mind back to why you wanted to work from home in the first place. Was it to spend more time with the family? Was it to give you freedom to pursue other interests?
If you don’t find these strong enough to get you out of bed, find a financial reason. Visualise you and your family being thrown out of your house because you couldn’t make the mortgage payment! Keep this image in mind and the next time you find yourself staring at the bedroom ceiling raise this image and you’ll quickly find yourself at your desk!
Establish a routine
We are all creatures of habit and a set routine can help keep us motivated and focused on the job in hand. Set yourself a starting time, a tea break and lunch break etc. A set routine can help you settle into your new role much more quickly than a ‘let’s see what happens today’ approach. Without a working schedule, which includes a finite finishing time to the day, your working day will be unfocused and could stretch late into the night, ending what ever social life you may have.
You’re all alone
Working from home can be a lonely existence. As human beings we are born to seek out contact with other humans. In an office environment there is daily contact, quick 10 minute chats at the coffee machine finding out what colleagues did the night before, and someone to celebrate a big sale with. All of this is essential to making our lives feel complete and yet this is missing from a home based business.
To overcome this feeling of isolation, which will be especially pronounced during your early months, you must establish a network of people who are in the same position as you. Agree that you will talk on the phone at least twice a week, and arrange to have lunch or a quick coffee once every couple of weeks. Your family may not be the right people to talk over a business problem with, so you have to find someone who can relate to your successes and problems.
Get out of the house
Staying in the house Monday to Friday without seeing the light of day is certainly not good for your health or state of mind. You may be so focused on your work that you convince yourself you cannot afford the time to leave the house. But this is a false economy. You have to schedule time to move out and experience a different environment.
As well as meeting your fellow home workers for a regular get together, join a health club, go for a swim once or twice a week, go to the cinema, check out your local Business Link to see what seminars they are running – anything to get you out of the house! Don’t get trapped into only working, eating and sleeping in your home.
Be mobile
These days you can do most work related tasks away from your home desk. Once your business is established invest in a laptop, PDA and a good mobile phone. Armed with these devices you can take your office with you and work from your garden, the local park, or even the library. It doesn’t matter where, just as long as you are out of the house and being around the rest of the human race.
Create an office
If you have been used to working in a formal office environment all your working life, then switching to the kitchen table or the spare room can be an unwelcome distraction. To give you that discipline and focus designate a part of the house as your office. If you have a spare room or study then even better. Buy a desk and office chair, filing cabinets and other office style stationery. Remove all family and home related items so this tells your mind that you are at work and not home.
Get organised
In any office you have too many colleagues and clients visiting you to allow your work area to get cluttered. At home it’s different. Unless you are expecting clients on a regular basis then it’s too easy to allow your paperwork and filing to get out of hand. The saying that a cluttered desk leads to a cluttered mind is true. Your efficiency and productivity will suffer unless you are organised. Buy filing cabinets, box files, waste paper bin, put up shelves, so that everything is in place.
Getting organised and being efficient also includes setting the ground rules with the family. They need to understand that you are at work and not at their beck and call for every little job that needs doing. Be firm and say no unless it is very urgent and requires immediate attention. Allow nothing to get in the way of your business.
Working from home can be a liberating experience, yet at the same time it can be dangerous unless properly handled. Before embarking on your home business, take time to plan and prepare how you are going to deal with the transition. Done correctly, working from home can be a very attractive alternative to the daily grind of the office.
© Robert Warlow - Small Business Success
http://www.smallbusinesssuccess.biz
Small Business Success is a resource dedicated to helping small business owners be more successful. If you are looking for a regular flow of ideas and tips then subscribe to the Small Business Success, a free newsletter, which provides you with quick tips, ideas and articles.
For more information visit http://www.smallbusinesssuccess.biz
Here at CKPA, we work with home based businesses so know the challenges you face and can help free up some extra time for you to focus on other tasks. Contact us now to discuss how partnering with a Virtual Assistant could be the answer for your business.
Until next time,
Emma Walker
CKPA Office Solutions
For many people the ultimate dream is to escape from the rat race and work from home. To some people who have achieved this dream it has turned into the ultimate nightmare!
With the everyday stresses of life, work and commuting, working from home can appear to be the way out, but it is not as easy and idyllic as it sounds. If you are seriously thinking about setting up in business on your own and working from home, what are the pitfalls and what can you do to avoid them?
Understanding your motivation
It can be too tempting to stay in bed for ‘a little longer’ when you are working at home. The need to get up and beat the early morning traffic or to be at your desk by 8.30am is missing when you only have a short walk to your new place of work.
If you are to be effective in your new work environment you have to find a motivator which is sufficiently strong enough to get you up and about and at your desk by your appointed time. To find out what your motivator is cast your mind back to why you wanted to work from home in the first place. Was it to spend more time with the family? Was it to give you freedom to pursue other interests?
If you don’t find these strong enough to get you out of bed, find a financial reason. Visualise you and your family being thrown out of your house because you couldn’t make the mortgage payment! Keep this image in mind and the next time you find yourself staring at the bedroom ceiling raise this image and you’ll quickly find yourself at your desk!
Establish a routine
We are all creatures of habit and a set routine can help keep us motivated and focused on the job in hand. Set yourself a starting time, a tea break and lunch break etc. A set routine can help you settle into your new role much more quickly than a ‘let’s see what happens today’ approach. Without a working schedule, which includes a finite finishing time to the day, your working day will be unfocused and could stretch late into the night, ending what ever social life you may have.
You’re all alone
Working from home can be a lonely existence. As human beings we are born to seek out contact with other humans. In an office environment there is daily contact, quick 10 minute chats at the coffee machine finding out what colleagues did the night before, and someone to celebrate a big sale with. All of this is essential to making our lives feel complete and yet this is missing from a home based business.
To overcome this feeling of isolation, which will be especially pronounced during your early months, you must establish a network of people who are in the same position as you. Agree that you will talk on the phone at least twice a week, and arrange to have lunch or a quick coffee once every couple of weeks. Your family may not be the right people to talk over a business problem with, so you have to find someone who can relate to your successes and problems.
Get out of the house
Staying in the house Monday to Friday without seeing the light of day is certainly not good for your health or state of mind. You may be so focused on your work that you convince yourself you cannot afford the time to leave the house. But this is a false economy. You have to schedule time to move out and experience a different environment.
As well as meeting your fellow home workers for a regular get together, join a health club, go for a swim once or twice a week, go to the cinema, check out your local Business Link to see what seminars they are running – anything to get you out of the house! Don’t get trapped into only working, eating and sleeping in your home.
Be mobile
These days you can do most work related tasks away from your home desk. Once your business is established invest in a laptop, PDA and a good mobile phone. Armed with these devices you can take your office with you and work from your garden, the local park, or even the library. It doesn’t matter where, just as long as you are out of the house and being around the rest of the human race.
Create an office
If you have been used to working in a formal office environment all your working life, then switching to the kitchen table or the spare room can be an unwelcome distraction. To give you that discipline and focus designate a part of the house as your office. If you have a spare room or study then even better. Buy a desk and office chair, filing cabinets and other office style stationery. Remove all family and home related items so this tells your mind that you are at work and not home.
Get organised
In any office you have too many colleagues and clients visiting you to allow your work area to get cluttered. At home it’s different. Unless you are expecting clients on a regular basis then it’s too easy to allow your paperwork and filing to get out of hand. The saying that a cluttered desk leads to a cluttered mind is true. Your efficiency and productivity will suffer unless you are organised. Buy filing cabinets, box files, waste paper bin, put up shelves, so that everything is in place.
Getting organised and being efficient also includes setting the ground rules with the family. They need to understand that you are at work and not at their beck and call for every little job that needs doing. Be firm and say no unless it is very urgent and requires immediate attention. Allow nothing to get in the way of your business.
Working from home can be a liberating experience, yet at the same time it can be dangerous unless properly handled. Before embarking on your home business, take time to plan and prepare how you are going to deal with the transition. Done correctly, working from home can be a very attractive alternative to the daily grind of the office.
© Robert Warlow - Small Business Success
http://www.smallbusinesssuccess.biz
Small Business Success is a resource dedicated to helping small business owners be more successful. If you are looking for a regular flow of ideas and tips then subscribe to the Small Business Success, a free newsletter, which provides you with quick tips, ideas and articles.
For more information visit http://www.smallbusinesssuccess.biz
Here at CKPA, we work with home based businesses so know the challenges you face and can help free up some extra time for you to focus on other tasks. Contact us now to discuss how partnering with a Virtual Assistant could be the answer for your business.
Until next time,
Emma Walker
CKPA Office Solutions
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